About Zypher Digital

This initial phase was focused entirely on building a robust foundation in digital growth and execution. I began by mastering the core principles of marketing, quickly moving into the technical elements of the digital world. This included learning to design, build, and optimize high-performance websites and developing complex customer acquisition flows using multi-step funnels and dedicated landing pages.A major focus was on paid traffic and acquisition. I became proficient in executing profitable campaigns using Facebook Ads and organic/paid tactics via search (SEO and SEM). Beyond traffic, I gained critical experience managing ecommerce operations, implementing scalable email marketing strategies, and perfecting persuasive copywriting to drive conversions across all digital touchpoints. This era established my fluency in driving measurable results through digital channels.